The U.S. Securities and Exchange Commission (SEC) has its radar locked on celebrities endorsing crypto projects. The regulator announced on Friday that it brought charges against retired NBA legend Paul Pierce for plugging EthereumMax (EMAX), a project that aims to create a scalable decentralized finance (DeFi) platform on the Ethereum (ETH) network. The SEC says The post SEC Puts Crypto-Friendly Celebrities on Notice, Fines NBA Legend Paul Pierce $1,400,000 for Plugging EthereumMax appeared first on The Daily Hodl .